Funding is an area that all business owners need to pay attention to early on. Even if you’ve owned or run a business before, most businesses underestimate the amount of cash needed to support a new venture, especially if you have plans to grow.

Never under-estimate the amount of personal cash you will need before you start your business venture. The quicker a business grows; the more cash it consumes. Lack of funding can quickly strangle a new business before it gets off the ground.

In this ebook, we’ll explore the different types of funding available and weigh up some of the pros and cons of each funding source.

The aim is to guide you in how to research your options, encourage supportive relationships and ultimately get you investor-ready. We’ll also provide some tips on how to structure your business to attract funding.

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